Leasing & Marketing Optimization Strategist

Multifamily Operations Solutions

Leasing & Marketing Services

Marketing Strategy

Initial Channel Marketing Setup
Lead Management & Optimization
Data Analytics
Market Analysis + Price Comps
Shop Calls

Tech Implementation & Migration

CRM Solutions
AI-powered Virtual Assistants & Chatbots
Applicant Screening Tools
Payment Processing Systems

Leasing Centralization & Offshoring 

Source Partnerships
Hire & Train Leasing Admin Team
Ongoing Support & Coaching
Training Docs, Policies & Procedures

Proven Impact

Scaled Operations Across 8,000 Units

Oversaw marketing and leasing admin processes for 350+ multifamily assets across SF, Oakland, and LA—driving $6M+ in annual leasing revenue while leading strategy, process, and performance optimization

Reduced Fraud & Streamlined Applications

Implemented a robust applicant screening solution that reduced fraud and enhanced operational security—plus restructured the voucher holder process to ensure fair housing compliance and faster move-ins.

Managed $1.5M Marketing Budget & Maximized ROI

Directed channel strategy, optimized tech stacks, and analyzed campaign KPIs—delivering quarterly insights to senior leadership that improved lead conversion and marketing efficiency.

Built & Led High-Performing Leasing Teams

Led a cross-functional team of 10 leasing and inside sales coordinators—improving lead-to-lease conversion through data-driven decision-making and smart, scalable systems.

Meeting You Where You Are

Let’s work together! 

With over a decade in the multifamily industry, I bring expertise in marketing operations within centralized business models. I’ve led marketing strategies for both highly unique and more conventional portfolios—with experience managing both modest and generous budgets.
I’m a results-driven multifamily strategist passionate about dissecting the entire prospect journey, bridging the gap between your marketing and leasing teams. From generating property awareness to prospect move in day, I focus on optimizing every step to drive conversions and elevate the prospect experience.
Beyond marketing, I’ve built and led offshore leasing admin teams—hiring, training, and managing remote talent while fostering strong morale, productivity, and seamless collaboration.
Whether you're in need of short-term support or a long-term strategic partner, I'm currently open for hire and ready to help. If you're looking for someone who can blend strategic insight with hands-on execution—and meet your team exactly where you are—I’d love to connect!

  • Sheena has a gift for connecting people and technology to create practical, impactful solutions. Her depth of knowledge in the multifamily housing industry goes beyond the standard metrics —she digs deep to uncover the real challenges and finds smart, efficient ways to solve them. She brings invaluable insights into the rental market, isn’t afraid to challenge the status quo, and sees every project through from start to finish. If you don’t know Sheena, you should have FOMO.

    Kristen Phillips for Sterling Real Estate

  • Sheena is always up for a good challenge and is never afraid to be innovative, to try new technologies or new ways to improve our processes. She was instrumental in recruiting and training our centralized offshore team. She was crucial in leveraging our lead management CRM solution. I could always rely on Sheena to go above and beyond, no matter what.

    Stephanie Versin for Veritas Investments

  • Sheena stands out as one of the most innovative and professional marketing directors I’ve had the privilege of partnering with in the multifamily industry. One of Sheena’s greatest strengths is her unwavering commitment to enhancing the prospect journey. She was always focused on optimizing conversion rates while ensuring a seamless and positive experience for every prospect. It was clear that Sheena understood the importance of not just attracting leads, but also engaging them in a way that set her properties apart from the competition.

    Walter Temple with Apartment List

  • Sheena didn’t just build out the marketing function at RentSFNow; she transformed it, creating a highly effective lead generation and channel marketing engine that directly fueled our leasing success. On top of that, she built and led two offshore teams from the ground up, empowering them to achieve remarkable results. Sheena is strategic, relentless, and deeply committed to driving growth. Any company would be lucky to have her leading their marketing efforts!

    David Blosser with RentSFNow